personal project
scope // logo design, brand identity
program(s) // Photoshop, Illustrator, After Effects

GUDBOIS is a conceptual eSports team, its name based on 'Good Boi', a term coined by the internet to refer to any animal or thing that is good just for the sake of being good. The objective is to create an effective brand and execute fun, fresh deliverables. The goal was to develop a strong logo that will carry the brand anywhere, even outside the niche confines of eSports through merch. Ironically enough, the sketch started out with an aggressive looking dog, a common personality in eSports mascot designs, but evolved into a much more friendly design fitting of the term it eventually became to be.